A major bear market in U.S. stocks was guaranteed by investor overconfidence.

Japan's decade-long deflationary depression continues.

Junk bonds were junked.

Productivity growth has rebounded.

Derivatives are dangerous, as proved by Long-Term Capital Management.

Image Surprised by any of these developments? Readers of Deflation by A. Gary Shilling aren't. In his recent book, published by Lakeview Publishing Company in June 1998, Dr. Shilling anticipated these and other events with alarming accuracy. He also predicted the interest rate declines of recent years and the plunge in commodity prices.   These developments are all part of a growing global trend that is leading toward deflation. 

In Deflation, Dr. Shilling pinpoints 14 major deflationary forces, ranging from cuts in defense spending to the impact of the Internet to global glut intensified by the spread of market economies like China. 

Deflation has not only been prescient, but it is the first and only book in print that analyzes today's unfolding deflationary tendencies and predicts their effects. 

What lies ahead? 

The impact of deflation on domestic and global businesses, corporate profits, equities, and bonds will require you to revamp your investment and business strategies for success. In Deflation, Dr. Shilling details 13 elements of investment strategy that will help you survive, indeed thrive, in the deflationary years ahead. For example, he tells you why:

  • Bonds are beautiful, especially in transition to deflation. 
  • Stocks overall are hurt by the transition to deflation, reasonably attractive thereafter. 
  • You should forget global diversification. 
  • Real estate and other tangibles generally aren't attractive. 
  • Manufactured housing and rental apartments win.
Dr. Shilling also provides 
  • Business strategy for deflation--18 elements--including:
    • Keep inventories slimmer than bare bones.
    • Emphasize new technologies, not old.
    • Develop proprietary products.
    • In commodity businesses, be the low-cost producer or get out.
    • Share company risk with employees and pay more from the bottom line.
  • Personal strategy for deflation--5 elements--including:
    • Wait for lower prices before buying.
    • Save more.
    • Reduce your financial leverage.
  • 269 easy-to-read tables and graphs

 Deflation is available from local book stores, Amazon.com, Barnesandnoble.com, and Lakeview Publishing Co., which you can reach at:
500 Morris Ave., Springfield, NJ 07081. Toll-free telephone: 888-346-7444. $10.00 plus shipping.

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